Woodcraft
My time with Woodcraft has been an exciting opportunity to work with product marketing, social and creative teams to design marketing elements utilizing an ever-increasing number of styles and approaches, nearly all of which were featured in public campaigns. It allowed me to further explore lettering and illustration while ensuring brand consistency while offering a fresh approach to design, artwork, digital and print.
SHARK WEEK 2023
At this point, I had worked at Woodcraft for 2.5 years, and I decided to not only take it up a notch with my illustrations, but I also decided to take on a woodworking project! It was my first time to ever use a scroll saw or woodburning pens - and while I had a great mentor, I did most of it completely by myself! Resin was super fun to play with, and hand drawing the teeth on the sharks with a wood burning pen was both invigorating and challenging - there's no command + z!
